May 31, 2007
Warner to put ad-supported video archive online
Warner Music is putting its archive of music video online and making it available for free to fans. Reuters reports.
"Warner will work with digital services provider Premium TV to create online TV sites or "digital hubs" that will be organized by artist, genre or label and funded by advertising.
The move is part of the music industry's drive to generate revenue from new sources to offset the fall in CD sales and follows the explosion in popularity of online video.
Warner said the platforms would show previously unseen footage and would eventually be available in different languages.
Revenue will be driven by advertising but music fans will be able to download the videos for an additional fee and Warner will also examine syndicating the content to a third party. The deal includes plans to develop subscription-based services and a version to be used on mobile platforms."
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