KFC uses videos from community website for its new ad

Last Tuesday on American Idol, KFC, the popular chicken restaurant chain, aired an ad put together with snippets from consumers' submitted Web videos. USA Today reports.

"The ad, called "Celebration," shows people pumping fists, flipping, jumping and generally going bonkers, ostensibly for the chain's new menu of chicken with no trans fats.

KFC evaluated 400 videos and got approval to use 35, before making the final cut to clips from 13 people, including a vegetarian."

KFC seems to be in tune with the latest technolgoy crazes. In April, Moco News reported that KFC had struck a cross-branding partnership with the company behind the MosquitoTone mobile ringtone that inserts the high-pitched sound in one of the fast-food company’s latest TV advertisements.

It's not the first time user generated content is used for a commercial. Yahoo and Doritos teamed up to collect video submissions for a commercial to be aired during this year's Super Bowl.

emily | 9:15 AM | Advertising / Marketing |
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