May 21, 2007
Viewers Catch Up On TV Shows Online
Broadcast networks have just started experimenting this season with online repeats of popular series right after they air, writes TBO.
"Fans can find recently aired episodes of series such as "Lost," "24" and "Heroes" at various Web sites.
ABC, NBC, CBS, Fox, The CW and PBS offer many of their series for free online. But there are other sources, such as Apple's iTunes Web site, which has more than 350 TV series - current and classic - that can be downloaded to a computer or an iPod for as low as $1.99 per episode.
Wal-mart, through Wal-mart.com, sells downloads of TV shows from Fox, The CW, MTV, Nickelodeon, Comedy Central and VH1 for $1.96, starting the day after they air.
A trend that is expected to explode next year as today, only about 4 percent of the people who have an online connection are watching TV shows online.
Jeff Gaspin, NBC Universal's president of digital and cable content, recently told MulltiChannel News that online viewing doesn't steal viewers away from broadcast episodes. "I see the opposite," he said. "It's a chance to get in front of new eyeballs and generate traffic and interest back to the on-air broadcast."
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