May 15, 2007
Can CBS Put the Net Into Network?
CBS, after a year of experimenting with various Web initiatives, says that forcing consumers to come to one site -- its own -- to view video hasn't worked. The WSJ reports.
"Instead, the company plans to pursue a drastically revised strategy that involves syndicating its entertainment, news and sports video to as much of the Web as possible.
It represents a stark departure for the TV industry. Most of CBS's major competitors, including Walt Disney Co.'s ABC, General Electric Co.'s NBC Universal and News Corp.'s Fox, are to some degree all betting that they can build their own Internet video portals.
Starting this week, an expanded menu of CBS's video content will be available for free to consumers on as many as 10 different Web sites ranging from Time Warner Inc.'s AOL toJoost , a buzzy online video service that is just rolling out. The company calls its new venture the CBS Interactive Audience Network".
Related: - Jeff Jarvis on CBS’ strategy
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