May 14, 2007
Watching Network News is for old people
"I think of watching network newscasts as something my parents do," says University of Pennsylvania graduating senior Jen Jablow, 22, an anthropology major from Somerset, N.J.
"I can't imagine my friends sitting down to watch an actual network newscast at 6:30 because we're doing other things at that time. It's a lot quicker to go online. I customize my news."
... With a network evening news format that's remained virtually unchanged - and unfunny - for 40 years, it's no surprise that young adults take a pass.
The median age of Big 3 news viewers hovers around 60 - twice as old as that of Comedy Central .
Only 10 percent of 18-to-24-year-olds watching TV are tuning in to the evening news on ABC, NBC and CBS combined this season, according to figures provided by Nielsen Media Research ."
[via The Philadelphia Inquirer]
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