TV industry struggles to keep advertisers

According to The Boston Herald, a startling number of Americans drifted away from television the past two months: More than 2.5 million fewer people were watching ABC, CBS, NBC and Fox than at the same time last year, statistics show.

"Everyone has a theory to explain the plummeting ratings: early Daylight Savings Time, more reruns, bad shows, more shows being recorded or downloaded or streamed.

... "People are not consuming less television, they’re watching it in different ways, and the measurements haven’t caught up," said Alan Wurtzel, chief research executive at NBC (owned by General Electric Co.). "

emily | 4:55 PM | The threat to big Media |
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