May 9, 2007
Joost Gets A Jolt From Warner Bros. As Hollywood Focuses On PC Screen
Newly launched Web TV company Joost has announced that it will run vintage content from Time Warner's Warner Bros. Television Group as well as original programming from Heavy.com. The Daily Reel reports.
Investors Business Daily puts the news in context and looks at why media companies are becoming more willing to let sites like Joost distribute their content.
"Joost is trying to position itself as a true TV service over the Internet," said Len Feldman, an analyst at Multimedia Research Group. "They are trying to be a content aggregator that acts almost like a cable company, with an enormous store of content that you can watch on demand whenever you want."
It's not clear whether Joost and companies like it will pose a threat to cable companies, analysts say. The producers of popular TV shows themselves are not sure where things are headed. They want to avoid making the same mistakes the music industry made by trying futilely to prevent music-file swapping.
"The media entertainment companies are eagerly rushing into unknown territory," said James McQuivey, a media analyst at Forrester Research. "They're saying that if people want to watch their shows over the Internet, then they want to be the ones that get the ad revenue for this."
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