May 8, 2007
Author Videos to launch on YouTube
According to the WSJ, CBS Corp.'s Simon & Schuster book-publishing arm next month will launch an Internet book channel called Bookvideos.tv that will be hosted on YouTube.com and other video-sharing sites.
"The plan represents a new and inexpensive digital way to promote books and try to turn their authors into brands.
The publisher is committed to a series of 40 videos that will be personality-driven rather than focusing solely on specific new titles. The videos will last two minutes and feature such best-selling authors as Mary Higgins Clark, Zane, and Sandra Brown.
... The videos will address such issues as how authors get their ideas, personal anecdotes about how they became authors, and a sense of who they are as people.
"It's about them and their body of work," said Sue Fleming, vice president, online and consumer marketing for the Simon & Schuster Adult Publishing Group."
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