Warner to develop TV video programming

Warner Music Group has created a new division dubbed "Den of Thieves", that will develop and produce video programming for TV, home video and the Internet in a bid to boost exposure — and potential sales — for its recording artists. [via the Associated Press]

"The move by Warner comes amid an industry downturn caused by a multiyear plunge in CD sales.

Increasingly, the music companies are focusing efforts on video content as a potential alternative revenue source, particularly since the emergence of YouTube and other online video hubs as key destinations for music fans."

emily | 8:44 AM | Web TV |
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