-- More than $43 million was given by text immediately after the earthquake to a variety of support agencies including, but not exclusively, the American Red Cross.
-- Donors to support Haiti were impulse buyers. They just took out their phones and gave right away.
-- A majority of those surveyed (56%) have continued to give to more recent disaster relief efforts—such as the March 2011 earthquake and tsunami in Japan—using their mobile phones.
A new survey by Pew Internet Project of donors who used text messages to send gifts to charities after the earthquake that crumpled Haiti two years ago finds that for most of them, it was an impulse decision with fleeting impact.
The first-ever, in-depth study on mobile donors by Pew Internet Project – which analyzed the “Text to Haiti” campaign after the 2010 earthquake—finds that these contributions were often spur-of-the-moment decisions that spread virally through friend networks.
... More than half of the donors surveyed have made text message contributions to other disaster relief efforts since their Haiti donation. Two in five of these donors (40%) texted a donation to groups helping people living in Japan following the March 2011 earthquake and tsunami, 27% texted a donation to groups helping people living in the US Gulf region following the 2010 BP oil spill, and 18% texted a donation to groups helping victims of the 2011 tornadoes in the United States. Taken together, 56% of Haiti mobile givers in our sample made a contribution to at least one of these events.
Coming to a cellphone near you in 2012: campaign contributions on the fly, at a moment's notice. NBC Los Angeles reports.
California is the first state in the nation to adopt new rules which allow a phone user to simply text a campaign donation. It's the same idea as texting a donation to a favored charity or a disaster relief organization. The amount pledged goes into the phone bill, then is pass on to the campaign.
The new texting rules were approved by California's Fair Political Practices Commission earlier this year. Commission Chair Ann Ravel thinks the move will engage more people in the political process. And she believes other states will eventually get behind the idea.
What began with a plan to hold an iftar (Ramadan fast-breaking meal) in every district of İstanbul to celebrate the 10th anniversary of the Justice and Development Party (AK Party) turned into a humanitarian aid campaign for Somalia in which 100,000 SMS messages were sent at the same time on Sunday night. World Bulletin reports.
Deputy Prime Minister Bülent Arınç and AK Party İstanbul Provincial Chairman Aziz Babuşçu organized iftar dinners in every district of İstanbul, with the goal of reaching 100,000 SMS messages making donations for Somalia.
Arınç was the first to send an SMS message. Addressing the crowd before iftar, Babuşçu said that as they were breaking their fasts, there were millions in Africa who do not even have a morsel of bread or water to break their fasts. Babuşçu then invited Arınç to the podium to help launch the SMS campaign for Somalia.
"At the start of iftar dinner, we are doing a good deed simultaneously with close to 100,000 of our brothers. May God accept it," Arınç said.
Deputy Prime Minister Bekir Bozdağ told journalists in a statement delivered at AK Party headquarters Monday that TL 150 million ($85,000) in aid was sent to Somalia.
The DEC, which launched across the UK on July 8th, has raised funds to help the 12 million people in East Africa suffering through the worst drought in 60 years which has resulted in a famine in parts of south Somalia. 160characters.org reports.
The DEC is an umbrella organisation of 14 UK and International charity agencies which deliver effective and timely help to people affected by major disasters such as floods, earthquakes or drought. Anyone can donate £5 directly to the appeal by texting ‘HELP’, ‘CRISIS’, ‘AID’, ‘DONATE’, ‘HELP’, ‘SUPPORT’ or ‘AFRICA’ to 70000.
The special 70000 shortcode, which ensures that 100% of the donation goes to the appeal, has appeared in newspapers, posters, TV, online and across the London Underground.
Alex Moir, General Manager for Europe, OpenMarket, said today: “Given that this campaign has been running for less than a month, the UK public’s response to the appeal via SMS has been incredible.
Ventura County Star on how the Tea Party Express on the right and the online political grass roots group the Courage Campaign on the left will lobby California State to accept campaign donations by SMS for small contributions.
While it is unlikely many people are going to become aware of or excited enough about a local campaign for the Legislature to text a contribution, the regulatory change could add a new dimension to ballot-measure campaigns, which could incorporate appeals for text-message contributions into their television advertising.
"Online money in politics comes from passion and it comes from immediacy," said Jacobs, who in 2004 was California director for presidential candidate Howard Dean, whose campaign pioneered the use of small contributions collected over the Internet.
Allowing people to make contributions by using their cellphones as they are watching a television ad, Jacobs said, would make it "much easier to get immediacy."
Founder Rick Jacobs said 90 percent of the Courage Campaign's funding comes from online contributions that average $40.
... The idea to allow such contributions in federal elections was rejected last year by the FEC, which has much more stringent regulations regarding small contributions than does the state California Fair Political Practices Commission.
Kenyans have donated nearly $200,000 via mobile phone banking for aid to victims of the worst drought in the region in 60 years. The BBC reports.
The BBC's Noel Mwakugu in the capital, Nairobi, says the money has been raised in the first 12 hours of an appeal launched by leading businesses.
... The appeal - involving mobile phone company Safaricom, Kenya's Daily Nation newspaper and Kenya Commercial Bank - is intended to raise $5.4m.
The companies have urged the public to do a text transfer of at least 10 US cents into a special bank account. "No amount is too small to give," Safaricom head Bob Collymore said.
Kenya has about 20 million mobile-phone users - about half the population.
According to the BBC, an estimated 10 million people have been affected in East Africa by the worst drought in more than half a century. More than 166,000 desperate Somalis are estimated to have fled their country to neighbouring Kenya or Ethiopia.
The UN humanitarian co-ordinator for Somalia, Mark Bowden, said $300m was needed to address the famine in the next two months.
Médecins Sans Frontières, whose clinic in the Dadaab camp has been helping famine-struck Somali refugees is among some 10,000 registered charities that have signed up to the UK's first free text donation service, underlining strong support for new technology that enables people to donate on the spot. The Guardian reports.
The scheme was launched in May by the mobile phone operator Vodafone and the online donation service JustGiving to allow the UK's 50 million mobile phone users to give money to charity, free of charge, by text message.
Vodafone's chief executive, Guy Laurence, will tell a conference in Birmingham today, organised by the Institute of Fundraising, that more than 1,000 charities a week have been joining since the launch – a total of 9,200. That figure is set to increase as individual fundraisers can now personalise their unique six-digit codes to start receiving donations of up to £10 for their chosen charities, which is being publicised with a national ad campaign on TV and print.
JustTextGiving is a new service that allows any charity in the UK, big or small, to receive donations via text message. It’s completely free to set up and run, and 100% of the donation, plus Gift Aid, goes to charity.
According to an article in The Guardian, substantial set-up costs have also been a barrier to entry, but the launch of the free text donation service, JustTextGiving, a partnership between Vodafone and JustGiving, may well be what we've all been waiting for.
Charities could be fined up to £500,000 ($820,000) for sending unwanted SMS messages, emails, live and recorded phone calls as a result of amendments to UK regulations due to come into effect next month. CivilSociety reports.
The amendment to the Privacy and Electronic Communications Regulations gives the Information Commissioner’s Office (ICO) more powers to regulate, audit and fine marketers for sending out undesired communications on electronic channels. Given the recent spike in charities embracing SMS in particular as a way to communicate with supporters, this is an area of particular interest to the sector.
Mobile-phone companies have been criticised for charging fees to process charitable donations made via text message, an increasingly popular way of giving. Many people who give money using their mobile phones are unaware that some of the cash may end up going to the operators, with smaller charities complaining they can lose as much as 20% of a donation via text message. The Guardian reports.
... In a sign that the mobile-phone operators are anticipating a backlash from consumers, 02 and Vodafone have scrapped all charges.
"We're seeing a lot more charities use text donations and our customers keep telling us it's an easy and simple way of supporting charitable causes," said Vodafone UK chief executive Guy Laurence.
... Separately, pressure has been mounting on Apple to allow donations via iPhone apps. Apple's guidelines stipulate donations must be collected through a website or in a text message, not via an app. An online petition urging Apple to change its guidelines has attracted almost 40,000 signatures from around the world.
Because Japan has been deemed a non-emergency situation and is under a different policy than what happened with Haiti. Here's the deal. For non-emergency donations, the carriers will only give the money you've donated once they have your money in their pocket, which means they have to wait until you pay your monthly bill (with the tacked on donation) before any money goes to Japan. Some say the process can take anywhere from 30-90 days.
Americans under 40 are now "just as likely" to give donations to disaster relief via electronic means as through more traditional avenues, according to a new report by the Pew Research Center's Internet & American Life Project. And giving in the wake of Japan's disaster is evidence of that. MSNBC Technology reports.
More than a third of those who have already donated (36 percent) say they made their contribution digitally — online, through text messages or email," Pew said in its report.
MoCoNews has compiled a list of shortcodes to donate to the relief effort in Japan following the earthquake and tsunami. IntoMobile has compiled their data into a more readable format. Click here.
In a nice gesture, AT&T is offering it's customers free calls and text messages to Japan through March, in response to the devastation from the earthquake and tsunami last week.
In addition, subscribers can give a $10 donation to the Red Cross by texting "redcross" to 90999. No text message fees apply.
UK based messaging agregator, mBlox has deployed a charity SMS campaign, which uniquely added a second layer to enable donors to offer a tax refund to the charity in addition to their initial donation. The campaign, on behalf of children's charity, NSPCC enabled a donation of £5 to be made via premium SMS. [via Cellular News]
These charity short codes are exempt of VAT, enabling the full value to be passed directly onto the charity.
The campaign ran for the month of December, and donors were sent a "thank you" SMS after donating, and uniquely, donors could then add Gift Aid via SMS or mobile internet. This increases the value of donations to charities by allowing them to reclaim the basic rate tax on the donation.
They were supposed to be agents of compassion, but lotteries in Kenya have turned into wheels of fortunes for shady businessmen. Business Daily Africa reports.
Investigations by the Business Daily into the ongoing SMS lotteries that have raised eyebrows for the big prizes being paid out to winners - with little being passed on to charitable causes - pointed to the underworld scheme to fleece gullible Kenyans of their hard earned monies.
It emerged that local casinos were flouting anti-money laundering laws that require gamblers to declare the source of their money, with some of the owners behind the lotteries where participants are winning unprecedented prizes in cash.
In a report released by The US Department of State, entitled Fast Fact on U.S. Government's Work in Haiti: Funding, one of the figures quoted for humanitarian fund raising involved text messaging:
The largest SMS-based fundraising campaign in history was ignited, raising $32 million in $10-SMS donations to the Red Cross.
In August, while Apple's official policy on mobile giving was still unclear, PayPal added a feature to its iPhone app that allowed users to donate to a charity or nonprofit of their choice with the click of one button. Within two months, the app raised $10,000 for charities in the United States, the UK and Canada. Then, in late October, Apple asked PayPal discontinue the feature, offering little explanation as to why.
According to ABC News, Federal regulators have recommended against a proposal from the cell phone industry that would've allowed voters to send donations to political candidates via text.
An advisory report from the FEC voiced concerns that the program would not adequately "separate corporate funds from political contributions" and would allow people to exceed the $50 limit for anonymous donations. It left the door open, however, for a new proposal for texted donations, provided it meets certain conditions.
Caleb Burns, a lawyer representing the CTIA, the trade group that submitted the proposal in September, said he was "disappointed" in the FEC's recent advisory opinion, and that "CTIA and its members must now assess whether implementing those requirements is economically viable."
CTIA's lawyers pointed out the massive amounts of charitable money raised through cell phone contributions after Haiti's earthquake as evidence this new method of giving had come into its own.
... "The effectiveness of [cell phone messaging] to initiate small dollar contributions in short order was clearly demonstrated in the Haiti relief context earlier this year," the petition to the FEC said. "Accordingly, [cell phones] are potentially significant tools in grassroots campaign organizing and fundraising and a means to promote small dollar support for federal candidate, party, and political committees."
Four nonprofit groups - including The American Red Cross - are trying to attract $25 gifts through text messages this holiday season, an experiment that may increase the popularity of giving via mobile phones among charities. Bits reports.
Jim Manis, chief executive of the Mobile Giving Foundation, said the experiments will aim to determine not only whether consumers will respond to high-dollar-value solicitations to give through their phones, but also whether those larger gifts produce heavier burdens on mobile carriers, like more demands for customer service or refunds.
“It’s a trial, not a commercial implementation,” Mr. Manis said. “This will be newsworthy when we can make an announcement about the results of those tests.”
The New York Times reports that on Wednesday December 1st, World AIDS Day, a long list of celebrities will be posting their last tweet, only to be revived if their fans send a donation of $10 in their name to 90999.
For the "Please buy back my life" campaign celebrities will stop communicating via Twitter and Facebook. They will not be resuscitated, they say, until their fans donate $1 million.
A full-scale replica of an apartment made entirely from cardboard is on display in Times Square today. The one-day-only installation is part of a fundraising effort for Serving the UnderServed (SUS), an organization that provides housing and other services to the homeless and disabled, reports The Gothamist.
Passers-by are encourage to send a donation by text message, and thus turn a fake toaster into a real one for someone in need of toast.
The mGive Foundation - a charity enabling and processing mobile donation campaigns in the USA - has initiated a US$25 mobile donation trial with most major domestic mobile carriers. The mobile donation trial raises the maximum mobile donation amount from $10 to $25, a first in the mobile donation industry.
In light of new reports detailing the “flawed system” surrounding charitable SMS donations, in addition to more nonprofits coming forward in a fight against text message censorship, public interest groups continue to urge the FCC to act on a three-year old petition that would ban such practices by US wireless carriers. Mobile Marketing Watch reports.
“Unfortunately, American cell phone carriers are not content with merely passing messages between phones, as they do with telephone calls,” Public Knowledge explains in its post. ”The wireless industry does not allow organizations to use a regular phone number to send text messages to the public; they must lease a “short code”, a special number that can be revoked or blocked by a carrier at any time.”
Short codes are a central element in the fight against change, as acquiring one is a long drawn-out and costly process — especially for nonprofits and charitable organizations.
“How can a group get a carrier to restore its text messaging access once it’s gone? So far, the answer appears to be filing a lawsuit or a getting a story in the New York Times.
The Red Cross pulled in more than $30 million by mobile phones for its work in Haiti, setting off a scramble among nonprofits to figure out a way to replicate that success. But replicating that windfall is no easy task for most organizations, in particular because the costs of maintaining a mobile donating program can outweigh the proceeds. The New York Times reports.
Short codes cost about $12,000 each and many nonprofits simply cannot afford the kind of promotional campaign needed to publicize mobile giving efforts, nor do they benefit from the kind of exposure that a round-the-clock, disaster-driven news event provides.
Two hours after January’s earthquake struck Haiti, a texting donation campaign, “Text HAITI to 90999,” was up and running. After three days the effort had raised $5 million for the Red Cross, and “Text” and “90999” were in the top-10 trending topics on Twitter. Nine months later, more than $40 million has been donated by people sending as little as $5 to $10 from their cell phones. Azriel James Relph reports for Newsweek.
The mobile-giving industry has the potential to change the face of global philanthropy.
The first U.S. campaign kicked off during the 2008 Super Bowl, when a 10-second ad raised $10,000 for United Way. That year $300,000 in text donations went to just over 100 charities.
So far in 2010, mobile giving in the U.S. has brought in 100 times that ($50 million), for five times as many organizations.
Compare that with online giving, which went from $150,000 to $10 million in its first three years. A decade later and online giving brought charities more than $15 billion a year in the U.S.
The nonprofit’s Chicago division hopes to raise $12 million through the traditional red kettles, mail and online campaigns. Magnuson said he hopes the text campaign will add to that but says no target has been set.
The keywords and short codes for Chicago will be place by beginning of November, Magnuson said.
The first-ever, in-depth study on mobile donors by 
The 
Kenyans have donated nearly $200,000 via mobile phone banking for aid to victims of the worst drought in the region in 60 years. The 
Mobile-phone companies have been criticised for charging fees to process charitable donations made via text message, an increasingly popular way of giving. Many people who give money using their mobile phones are unaware that some of the cash may end up going to the operators, with smaller charities complaining they can lose as much as 20% of a donation via text message. 
Four nonprofit groups - including 
The 
The Red Cross pulled in 
