The Financial Times’ new iPad app has generated more than £1 ($1.59) million in advertising revenue since it was launched in May, according to the paper’s deputy chief executive. mocoNews.net reports.
Ben Hughes, who is also the paper’s global commercial director, said more than 400,000 subscribers have signed up for the app. He added that it now accounts for 10% of the paper’s new digital subscriptions.
Read full article.
emily | 3:36 PM |
permalink
GigaOM on magazine apps and how they are a throwback to the early Internet when AOL, Prodigy and Compuserve offered you content that was walled in.
The app economy marks — for now at least — a return to the good old days when the walled-garden approach to publishing was the norm, and the Internet was just some pesky chat room for nerds.
Wired’s app provides a slick interface to the magazine, but no way of actually sharing it, or of linking it to related content somewhere else — not even to Wired’s own website. It’s like an interactive CD-ROM from the 1990s.
Read full article.
emily | 8:16 AM |
permalink
