Archives for the category: Cell Phone Apps and Advertising
July 15, 2009
In a megastore as big as Apple’s iPhone App Store, the secret to success is getting noticed. With more than 65,000 apps in 20 categories, app developers have come up with different strategies to accomplish that. The Wall Street Journal's Digits Blog reports.
One focus is getting on Apple’s ranking lists, to be one of the top 25, which people regularly comb through to find apps they want and can accesses via iPhone. The next 25 can still be viewed on iPhones, but numbers 51 through 100 can only be accessed through computers. Apple doesn’t rank beyond that.
Read full article.
June 25, 2009
Only 19 percent of iPhone/iPod Touch applications in the AdMob network had more than 10,000 users in May, and a mere 5 percent had more than 100,000 users, according to the mobile ad network’s latest Mobile Metrics report. GigaOM reports.
With more than 50,000 apps available on the iPhone, the long tail is in full effect — but even so, the steepness of the curve is impressive. More than half of the apps in the AdMob network had fewer than 1,000 users in May.
Marketers of everything from beer to couture are dialing up mobile-device applications for their brands, reports USA Today.
Apps are fast becoming part of today's marketing mix because they can connect brands and products directly to consumers. That's also made them one of the hottest topics here this week at the ad industry's biggest annual awards competition, the Cannes Lions International Advertising Festival.
Read full article for examples of brands using apps to connect with consumers.
June 9, 2009
If you're an iPhone/iPod Touch user who likes to win free stuff or an iPhone developer who wants to generate some buzz about your product(s), look no further than AppGiveaway.
The AppGiveaway site is updated throughout the day everyday to help keep your apps in the spotlight they promote newly launched apps as well as existing applications that are featured in the Apple store.
May 21, 2009
An iPhone app, Whats Your Sex Appeal, promoting Hachette Book Group's "The Man's Book: The Essential Guide for the Modern Man" has nabbed the second place spot in the overall free-apps category in the Apple App Store.
The company built the "Urinal Test"--an iPhone game that tests one's ability to navigate a crowded bathroom--as a promotional tool for the male-centered handbook by Thomas Fink. The App debuted on April 16, and has earned a coveted spot on the App Store homepage.
May 14, 2009
The iPhone has invigorated the mobile gaming market, now it looks as it might do the same for mobile advertising. According to a lengthy feature in the WSJ.com, industry pundits are predicting that the iPhone could help boost overall mobile ad spending this year to as much as $200 million, twice as much as last year's figure of $100 million.
Read full article in The Washington Post.
May 12, 2009
Madison Avenue is plowing more resources into a new marketing medium: Apple's iPhone. The Wall Street Journal reports.
... At the most basic, marketers are taking advantage of the iPhone's advanced video and screen capabilities by creating streaming video ads. But some are taking things further by offering ads disguised as apps. The latter allow users to do such things as play games or manipulate images by touching the phone's screen.
Read full article.
May 11, 2009
Google is preparing to launch a mobile phone application called Star Droid that can help amateur astronomers identify stars and planets. The Telegraph reports.
The search engine software will use GPS technology to compare the position of the phone user with existing maps of space, attaching name tags to the stars and planets that can be seen through the phone's viewfinder.
Read full article.
May 6, 2009
Now this is interesting. Business Insider reports on companies making revenue from in-app ads.
AdWhirl says that top apps can make $400 to $5,000 per day on ads, averaging an effective CPM (cost per 1,000 impressions) near $2. (That sounds terrible compared to a good Web site, but it's better than Facebook or MySpace apps.)
"Crack the top 100... and developers can earn more than $400 a day," AdWhirl boasts.
Read AdWhirl's report "A Snapshot of the iPhone Advertising Market, May 2009"
April 22, 2009
Now that there’s over 30,000 apps in total, and 6000 games on the appstore it’s become more and more important for developers to actively promote their offering. Flurry offer a number of suggestions including:
-- Free trials: According to Flurry one of the “strongest marketing plays” available to developers on the app store is to offer a free version with an upgrade path to paid.
-- Cross Selling: In a similar way, launching multiple free or paid apps and cross promoting between them is another approach that Flurry recommend.
-- Keywords: Using keywords in your app description ensures that an app or game will get more traffic on the appstore via searches.
Image from Wired Blog.
Jason Jacobs, creator of RunKeeper (an iPhone app for runners to track distance, speed, and other data) dressed as his app and ran in The Boston Marathon to promote it.
Related: - Why a Giant iPhone is Running a Marathon
April 21, 2009
One of Apple’s new iPhone ads targets small businesses by showing them how they can use iPhone apps to process credit card transactions, print shipping labels and check on the delivery of an order. [via MacWorld]
“There’s an app for that” has become the standard refrain in a series of television advertisements that Apple runs during prime-time hours on commercial television.
March 26, 2009
Proctor & Gamble's Charmin toilet paper brand will launch a global sponsorship for the SitOrSquat website and its accompanying iPhone and BlackBerry app, designed to identify the world's cleanest public restrooms for consumers who are on-the-go.
According to P&G, SitOrSquat for iPhone and BlackBerry is a Wiki for recording and accessing bathroom information, including data on where to find bathrooms, changing tables, handicap access and other amenities--users may add new content to the service and provide feedback on featured toilets.
[via FierceMobile Content]
March 18, 2009
Urbanspoon creator Ethan Lowry confirmed that his company and Google have just begun testing these ads. It's still too early to say how Google's offering compares to those of other mobile application developers, but Lowry says that integration was relatively easy.
March 17, 2009
With more than 20,000 apps available for the iPhone, standing out from the crowd is becoming harder and harder for app developers. There are only so many slots in the the top apps lists in the iTunes Store. Discovering new apps is becoming a real problem. But what if apps started cross-promoting other apps, just like they do on Facebook? From TechCrunch.
AdMob, which claims to be the largest mobile ad network on the iPhone covering more than 1,000 apps, will be launching an iPhone App Exchange by the end of this month for any developer who is already part of its ad network.
Read full article.
March 12, 2009
The shakeable ad, which will be embedded in a number of popular free iPhone applications, uses the device's accelerometer technology to enable users to interact with the ad itself.
I've just tried all apps mentioned and the ad does not appear - but it could be appearing only for the US market. Ah, here it is, courtesy of AdAge.
March 9, 2009
Adblock, available for free via Cidia (an iPhone program via which you can download softwares on your Jailbroken iPhone 3G) blocks ads on apps excluding Admob which is needed by many apps to work properly.
[via iPhone Help]
February 18, 2009
This is the first time I've seen a free vs pay-for-app presented this way. The free one comes with ads, the pay-for is ad free.
February 13, 2009
I stumbled on this free app, The Curious Case of Benjamin Button, after reading an article in TUAW on iPhone reader apps. It appears from what is posted on their app store page, that ads on apps are not always well received:
The non-intrusive ads that were displayed by the latest version of this app were meant to support the developers effort to create a great ebook reader and distribute impressive ebooks.
February 6, 2009
A press release of interest to app developers, posted on FierceWireless.
GetJar, a leading independent app store with over 20 million downloads a month, today announced the roll out of its GetJar Ads program to its 200,000 plus mobile application developer community.
January 31, 2009
I found another ad, actually several ads - the one captured above is for TV series "24", in another app, this time it's award winning Shazam. Yesterday I reported finding one in a lesser known app called iPage Rank.
January 30, 2009
The first time I've seen this. And it wasn't there yesterday. An add in an iPhone app. It appears on iPage Rank, a free app I'm still trying out because it still has some bugs and has been getting updates.
In case you haven't done this yet, you can take screen shots of your iPhone by holding down the home button and then pushing the top button.