March 14, 2013
Mobile money adoption in rural India could lag
In India, awareness levels, implementation and use of mobile money is at its early stages. While accepted in urban cities and metros, rural India is still an untapped market due to technological constraints. ZDNet reports.
For years within India, mobile phones have being used for banking purposes, such as account balances and real-time transaction details.
Now, we are talking about using a mobile phone as an alternative to making traditional transactions, such as swiping cards at the cash register or till, with the goal of eventually replacing both credit and debit cards by swiping your mobile phone.
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