February 26, 2013
Report Reveals How Consumers Use Mobile Phones Worldwide
In a new report entitled "The Mobile Consumer: A Global Snapshot," research company Nielsen looked at consumer behavior, device preference and usage in 10 different countries, including the U.S., UK, Australia, China, India and South Korea. [via Mashable]
Nielsen concluded that "usage differs significantly by market and demographic groups."
For example, the majority of mobile consumers in developed markets — such as South Korea (67%), Australia (65%) and the UK (61%) — tend to prefer smartphones. Basic feature phones, on the other hand, are more commonly used in India (80%), Turkey (61%) and Russia (51%). Mid-range multimedia phones, which have more capabilities than feature phones but less than smartphones, are least popular among users, with less than 10% usage in most countries (at 21%, Brazil boasts the highest percentage of multimedia-phone users among those examined in Neilsen's report).
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