February 12, 2013

How Mobile Phones In Supermarkets Are Killing The Magazine Business

url.jpeg Magazine circulation dropped 9.5 percent in the U.S. last year, according to the Alliance for Audited Media, and much of the reason for that can be blamed on mobile phones.

quotemarksright.jpg When people stand in line at the supermarket checkout, they're so engrossed in their phones that they no longer look at the impulse-buy rack.

The phenomenon is called "mobile blinders." Using a phone makes consumers blind to certain types of in-store come-ons.quotesmarksleft.jpg

[via Business Insider]

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