February 8, 2013

37 percent of consumers who used to access content on their PCs have switched to their mobile devices

NPD Group today released new findings on the mobile shift. MediaPost News reports.

quotemarksright.jpgThe research firm said more than a third (37%) of those surveyed use their PC less often or not at all because they are spending more time on tablets and smartphones. Web browsing and accessing Facebook are the top activities people are switching to on mobile.

The social network announced last week that 680 million of its 1 billion users now access the service via mobile, and that 23% of its ad revenue now comes from mobile.quotesmarksleft.jpg

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