February 6, 2013
Mobile gaming in China to grow further
2012 was a big year for mobile gaming in China with 2013 poised to be even bigger according to the WSJ. Mobile gaming in China has seen decent returns, but is now at critical mass and many mobile game developers are cashing in. Asia CNet reports.
The research notes that Chinese gamers spend more time on their games than gamers from other countries. One game, World Online, had monthly revenue of 18 million yuan ($2.9 million) and average revenue per user of 300 yuan.
The vast majority of smartphones on the market use Android, which keeps the barriers of entry low for most game developers. According to UCWeb, there were at least 10 Android-based games that earned more than an average of RMB 1 million a month last year. At least 3 games were averaging RMB 10 million (US$1.6 million) a month on Android.
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