January 8, 2013

Intel Aims A Smartphone At The World's Emerging Nations. Too late?

intel_emerging_markets_phone.jpeg Intel has realized that it's a smartphone world, and that if there's money to be made anywhere it's in the emerging markets--where dumbphones and featurephones still rule and the smartphone may have transformative power. To appeal to these markets, it's designed a "reference" smartphone that uses its new Atom Z2410 mobile-friendly processor inside.

... Is Intel desperate? Is this move marketing genius, good for the developing world--or is it too little, too late?

[via FastCompany. Image from The Register]

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