December 19, 2012

Android Is Bigger, But Here’s Why Apple Is Still the Undisputed App Cash King

on-the-window-at-the-apple-store-regent-street.jpeg Comparing the cash pouring into Apple’s App Store versus its app marketplace competitor Google Play isn’t much of a contest. Wired reports.

quotemarksright.jpgA November study from app analytics company App Annie shows that the App Store’s monthly revenues are 300 percent greater than Google Play’s. But why does the huge disparity persist? Especially since the number of Android users out there in the mobile world long ago surpassed those using iOS. The short answer, developers say, is Apple’s maniacal quality control. But they also stress that the very same control-freak approach often means Android is a better choice to launch and grow some kinds of app businesses.

There are a number of factors that contribute to Apple’s App store revenue dominance. The App Store was the first, it is the largest, and you probably already have a credit card on file with Apple. But the most important reason for its financial success, developers say, is Apple’s tortuous approval process.quotesmarksleft.jpg

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