December 5, 2012
Why Facebook Will Have Trouble Killing the Text Message
Facebook has started to roll out a new version of its Messenger app for Android that only requires a name and a phone number, not an actual Facebook account, to sign up. TIME Techland reports.
... Facebook Messenger faces the same adoption hurdle as other Internet-based messaging apps like WhatsApp and Viber: It requires a conscious decision not to use traditional SMS. With Facebook Messenger, you must first consider whether the recipient has Facebook installed, and is set up to receive notifications for new messages. Then, you must commit to using the Messenger app instead of your phone’s built-in SMS functionality. Once you do that, the conversation is locked into Facebook unless you have one of the select Android phones that can integrate regular text messages.
That’s a lot to consider compared to the standard SMS, which is guaranteed to reach and alert the recipient as long as you have the right phone number. To truly threaten the text message, Facebook Messenger needs the kind of tight smartphone integration found in Apple’s iMessage, which automatically replaces standard text messages between any two iPhone users. That’s not really possible unless Facebook starts making its own smartphones.
... In the land of all-you-can-eat messaging, if you really need to reach someone, SMS remains the most reliable option, and Facebook Messenger only poses a minor threat.
Read full article.
Previously: - Facebook turns Messenger into a text message killer
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