November 19, 2012
‘Donate’ Unused Apps To Charity With The Touch Of A Finger
A group of advertising students have created a fake promo ad for Apple for a new app called “Donation Box.” PSFK reports.
Apple users are encouraged to donate to charity using this simple app that donates the price of an app to the Salvation Army. Unwanted apps are traded in at their purchase price and Apple will donate cash to charity.
The students from Miami Ad School came up with this brilliant idea after seeing the aftermath of Hurricane Sandy.
According to the promo video (above) spotted on Creativebloq, Apple users simply drag and drop unwanted apps into the Box and Apple will donate cash to the charity. Amazing... except unfortunately it's not real.
The Permanent Link to this page is: http://www.textually.org/textually/archives/2012/11/031348.htm