November 15, 2012

Don't Credit iMessage for the Texting 'Decline'

12bits-texting-tmagArticle.jpeg News outlets everywhere are citing a study by Chetan Sharma that suggests Apple's iMessage is causing texting to decline when in fact, according to PC Magazine, it's all just a publicity stunt.

Stop the presses!

quotemarksright.jpg There is really no significant difference in these numbers to warrant a breaking news story. The real question is being overlooked, and that is: why are people texting so much? These are crazy numbers. Who exactly is sending nearly 700 texts a month? And this is apparently the average! This is over 20 texts a day, every day of the year.

To jump the chasm of credulity, the New York Times goes on to report:

"Mr. Sharma said it was too early to tell whether the decline here would continue, but he noted that Internet-based messaging services, like Facebook messaging and Apple's iMessage, had been chomping away at SMS usage."

Puh-leeze. These off-label messaging systems have been around forever. Why point out iMessage? Why not Twitter? As far as I know, the whole iMessage communication is between iOS users and does not connect into the bigger networks. What good is it? Where does Google Voice come into play? It does connect to the bigger network with actual free SMS messages. Does that count? And nowhere is it noted that texting is free nowadays with most plans.

So, suggesting this sketchy 2.6 percent drop-off has something to do with iMessage seems fishyŚlike a publicity grab, if you ask me. quotesmarksleft.jpg

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