Walk in a Mall, Receive a Mobile Coupon

Coupons will be delivered by RetailMeNot’s new iPhone app, which is awaiting approval from Apple, when a shopper simply walks near one of hundreds of malls across the country. Bits reports.

It has signed on more than 275 merchants, including Target, Macy’s and J.C. Penney, and, in time for the traditional day-after-Thanksgiving start to the holiday shopping season, it will work at 500 malls.

The app uses geo-fencing, which takes a cellphone’s location data to send alerts when someone walks across a virtual perimeter. The notifications appear even if the app is not open. People show cashiers the coupons on their phones.

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emily | 9:15 AM | Cell Phone Apps Related Articles, Localisation |
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