November 3, 2012
Cell Phone Donations Impacting Presidential Campaign Fundraising
The ability for supporters to donate via cell phones is having a significant impact on the campaign finances of both Mitt Romney and Barack Obama during the final months of the Presidential race. Forbes reports.
A recent study by the Pew Research Center finds that 10 percent of donors to these campaigns have contributed through a text message or cell phone app.
Democratic donors are much more likely to donate in this manner than Republicans. The study found 15 percent of Democratic donors made donations with their mobile device compared to 6 percent of Republicans.
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