textually.org: 4G sets off price war

November 1, 2012

4G sets off price war

Britain’s newest mobile network finally brings high speeds to mobile handsets. But is it worth it? Matt Warman reports for The Telegraph.

Run by EE, the owners of Orange and T-Mobile, British consumers are now faced with a choice unique in recent history: one mobile phone network offers a totally different proposition, and rivals will have nothing comparable for at least six months. So if you want to watch films, browse the web or download music around five times faster than anyone else, EE is currently your only option.

Rivals O2, Three and Vodafone were initially enraged and threatened legal action; now they’ve been placated with the promise of being able to launch their rival services earlier than they had feared and are instead engaging in a marketing blitz to try to convince their own customers not to defect to the new EE network.