October 19, 2012
Google results: mobile phones at the root of profit challenges
New figures indicate a decline in desktop search traffic Ė where Google makes the bulk of its money Ė and a rise in search traffic from mobile phones. With their smaller screens, phones are harder to advertise on effectively and even more difficult still to use for the kind of services where Google can serve multiple adverts against a single query. There simply isnít the space. The Telegraph reports.
Google argues that, thanks to its Android operating system and its market-leading position, nobody is better placed to make money from search, wherever it happens. And itís true that Android allows the business to embed chances to monetise users at every opportunity. As Facebook has found out to its cost, however, itís a tricky proposition, however itís handled.
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