October 16, 2012
US app ads help fund Chinese mobile ‘propaganda’
A US House of Representatives intelligence committee may be trying to block two Chinese mobile makers from entering the US but, over in the Far East, a US mobile company has struck a cordial and profitable trade agreement with an unlikely Chinese ally. Paid content reports.
Redmond, WA-based mobile advertising firm Red Loop Media says it won a contract to power mobile ads for China’s state news network.
China Xinhua News Corporation (CNC) is part of the country’s official Xinhua News Agency, which reports to the Communist Party, and began broadcasting in 2010. CNC recently launched mobile apps, like this for iPhone, offering live and on-demand video news.
Red Loop says it will serve ads in to the apps and provide targeting and analytics. It is a follow-up to a deal the firm announced in June to power mobile ads for China National Radio’s apps.
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