September 27, 2012
Why Text Messaging Still Thrives Despite Smartphones, Twitter and WhatsApp
Many experts have already declared the death of SMS but companies waiting for the death of SMS will wait for a lot longer than they expect. ZDNet reports.
7.8 trillion SMS messages were sent last year, according to Portio Research. Another firm, Informa, counted 5.9 trillion text messages worldwide last year, comprising 64% of mobile messaging traffic. You also have research showing that in developed countries, texting has just become more popular than voice calling.
Not only is SMS on top, but it's still growing substantially. Portio predicted earlier this year that it will increase 23% this year to 9.6 trillion SMS messages.
According to Portio: "SMS is not dead. SMS is still the king and will remain so for some time to come."
.. .Only 16% of mobile phones in use worldwide today are app-enabled. AT MOST.
"The media tends to overegg the importance of smartphones and Apple in particular," wrote MobiThinking. But "businesses that ignore featurephone customers do so at their peril."
Put another way: "If you’re a major global brand and all you use are apps for marketing, you’ll miss out on 70-80% of your customers," Howard Stevens, a senior vice-president at SAP division, Sybase 365, told me in a recent interview.
Read full article.
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