September 21, 2012
Coca-Cola Sued For Holding SMS Subscribers Hostage
Coca-Cola apparently doesn’t understand that STOP means STOP, especially when you’re running an SMS marketing campaign. Coca-Cola is now now facing the consequences in a new class action lawsuit. The lawsuit claims that consumers were unable to opt-out of receiving text messages, which is a violation of the Telephone Consumer Protection Act. Tatango reports.
The Defendant, Shaghayegh Missaghi says that she received the following message from the short code 2653, which spells the word ”COKE”.
“MyCokeRewards: Enter now for your chance to win Coke(R) and Pringles(R) for a year. http://cokeurl.com/mSnacks NoPurNec. Ends 2/29/12 Reply HELP for help.”
After receiving the message, Shaghayegh attempted to opt out of the SMS campaign by texting STOP to 2653, which was unsuccessful. The plaintiff continued to receive unwanted text messages from Coke, regardless of her attempts to opt out and despite their own confirmation that the defendant would no longer receive text messages.
The plaintiff decided enough was enough and filed a class action lawsuit.
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