How Shoppers Use Smartphones to Save Money

Smart shoppers are consulting multiple platforms to aid with shopping and to save money, according to recent surveys. eMarketer reports via @StKonrath.

Not only are they cashing in print and online coupons, but consumers are increasingly using their smartphones to get deals while in the store.

According to a July study by media and marketing services company Valassis, due to rising food and gas prices, 74% of US consumers planned to use more coupons this year.

Mobile coupon usage, in particular, is skyrocketing. According to the Valassis study, use of mobile coupons or apps increased by over 100% in 2011, and 100% again in 2012.

Although trailing online coupons by a few percentage points, the Valassis study showed that 79% of US internet users were using more mobile coupons this year—on par with print coupons and circulars.

Read more.

emily | 6:01 PM | Mobile Payments |
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