September 18, 2012
Google goes low-tech to unleash Nigeria potential
Despite all its cutting-edge technology, Google Inc. has turned to the humble text message to break into Nigeria's booming economy. The AP reports.
The search engine has started a service in Nigeria, as well as in Ghana and Kenya, which enables mobile phone users to access emails through text messaging.
... A $20 mobile phone is as close as many in Africa will ever come to owning a computer. "We don't want to just come in and start looking for how to generate profit," said Affiong Osuchukwu, Google's Nigeria marketing manager. "We consider (sub-Saharan Africa) to be an investment region. We know we have to invest resources and time to develop the market in order for the market to become valuable to us in a way that we can do business."
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