July 13, 2012

Neiman Marcus App Provides Sales Staff With Customers’ Preferences


Neiman Marcus has developed a location-aware iPhone application called NM Service that adds a heightened level of personalization to its in-store shopping experience. PSFK reports.

quotemarksright.jpgThe opt-in service allows a customer to program the app’s preferences to automatically alert sales associates when they walk into the store, providing staff with instant access to their shopping history and Facebook profile image, and if a customer prefers to browse on their own when first entering the store, they can simply “check-in” whenever they are ready for assistance.quotesmarksleft.jpg

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