May 16, 2012
Nielsen: US smartphones have an average of 41 apps installed, up from 32 last year
The growing ubiquity of smartphones in the US is helping to drive the surge in app downloads, but as Nielsen reports the average number of apps per device has also increased significantly over the past year, reports TheNextWeb.
Nielsen notes that this time last year, 38% of US mobile subscribers had a smartphone, whereas that figure sits at 50% today. And Nielsen says that Android and iOS users accounted for 88% of people who downloaded an app in the past 30 days.
Interestingly, however, in the past twelve months the average number of apps per smartphone has risen to 41 from 32, representing a 28% rise.
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