February 6, 2012

The average person looks at their phone 150 times a day

Toni-Ahonen.jpeg Excerpts from Tomi Ahonen talk at the Mobile Web Africa conference in Johannesburg last Thursday via TechCentral.

quotemarksright.jpg-- Mobile is a far speedier way to reach consumers than other digital channels. A study conducted in New Zealand found that the average e-mail is read 48 hours after it is sent, while the average SMS is read in four minutes. “SMS is literally 720 times faster than e-mail in message-opening throughput.”

-- Also, mobile device users are addicted to their devices. Nokia reported at MindTrek 2010 that the average person looks at their phone 150 times a day, or once every six-and-a-half minutes of every waking hour.

-- In Africa, it’s 82 times a day, according to Young and Rubicam in its Mobile Mania Report published in April 2011 — thus, even, in Africa mobile users check their devices on average every 12 minutes.

-- “US jewellers Tiffany’s e-commerce website wasn’t optimised for mobile. After optimising it, sales grew 125% from the website,” says Ahonen. He says this proves there isn’t going to be “one Internet”.

-- In China mobile newspapers have converted 39% of their readers to pay for MMS news headlines. “’Tomorrow’s headlines today’ is the selling point.” China Mobile has 40m paying users on SMS- and MMS-based twice-daily headline services of branded newspapers’ headlines.

-- "Mobile is the fastest growing industry ever,” Ahonen adds. “It went from naught to $1 trillion in 2010, and is set to double by 2020.”quotesmarksleft.jpg

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