February 2, 2012
The Knight Foundation study: Real Time Charitable Giving
Some interesting findings from the study:
-- More than $43 million was given by text immediately after the earthquake to a variety of support agencies including, but not exclusively, the American Red Cross.
-- Donors to support Haiti were impulse buyers. They just took out their phones and gave right away.
-- A majority of those surveyed (56%) have continued to give to more recent disaster relief efforts—such as the March 2011 earthquake and tsunami in Japan—using their mobile phones.
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