February 2, 2012

The Knight Foundation study: Real Time Charitable Giving

Real_Time_Charitable_Giving.jpeg The Knight Foundation released a study, Real Time Charitable Giving, recently on the giving by text spearheaded in the immediate aftermath of the earthquake in Haiti. Allison Fine reports via @jranck

Some interesting findings from the study:

-- More than $43 million was given by text immediately after the earthquake to a variety of support agencies including, but not exclusively, the American Red Cross.

-- Donors to support Haiti were impulse buyers. They just took out their phones and gave right away.

-- A majority of those surveyed (56%) have continued to give to more recent disaster relief efforts—such as the March 2011 earthquake and tsunami in Japan—using their mobile phones.

Related: Pew Internet Project Report: Real Time Charitable Giving an Impulsive Gesture

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