November 24, 2011

Billboards Feature Anti-Texting Safety Message

20111122222655ENPRNPRN19-OUTDOOR-ADVERTISING-TEXTING-1y-1322000815MR.jpeg The Ad Council launched a national public service campaign about the dangers of texting while driving. via The Sacramento Bee.

The multi-media campaign includes TV, radio, outdoor advertising, and online banner ads. One fourth of the overall production budget was allocated for out-of-home media, and nearly 800 billboards have been ordered.

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