November 2, 2011

Your phone company is selling your personal data

According to an article in CNN, your phone company is selling your personal data.

quotemarksright.jpgYour phone company knows where you live, what websites you visit, what apps you download, what videos you like to watch, and even where you are. Now, some have begun selling that valuable information to the highest bidder.

In mid-October, Verizon Wireless changed its privacy policy to allow the company to record customers' location data and Web browsing history, combine it with other personal information like age and gender, aggregate it with millions of other customers' data, and sell it on an anonymous basis.

That kind of data could be very useful -- and lucrative -- to third-party companies. For instance, if a small business owner wanted to figure out the best place to open a new pet store, the owner could buy a marketing report from Verizon about a designated area. The report might reveal which city blocks get the most foot or car traffic from people whose Web browsing history reveals that they own pets.

Verizon is the first mobile provider to publicly confirm that it is actually selling information gleaned from its customers directly to businesses. But it's hardly alone in using data about its subscribers to make extra cash.quotesmarksleft.jpg

Read more.

emily | 8:58 AM | News, Buzz | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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