March 4, 2011

Indian Bank launches "SMS Unhappy Service"

The country's largest lender State Bank of India (SBI), has launched an additional channel for redressing customer grievances- 'SMS Unhappy Service'. [The Financial Express]

quotemarksright.jpgUnder this system, the 14 local head offices have so-called “Happy Rooms” that deal with the customer grievances. Any customer who wants to lodge a complaint sends the message “Unhappy” to a specified number (8008202020 ). The Happy Room then calls the customer and records the details of the complaint.quotesmarksleft.jpg

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emily | 9:17 PM | New SMS Services | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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