February 16, 2011
Brand sends free, personalized recipes via Twitter
Followers of Gallina Blanca's �Qu� cocino hoy?� service on Twitter simply send a tweet using the hashtag #quieroreceta and listing the ingredients they want to use.
So, someone seeking a recipe that involves tomatoes, ham and carrots, for example, would tweet, �#quieroreceta tomates + jam�n + zanahoria.� When it receives the tweet, Gallina Blanca then searches its database for an appropriate recipe and sends a link to it in a direct message to the user.
If there isn't a good option, the brand invites the user to try something different. Users can also request alternate suggestions by tweeting �#quieroreceta #otra.�
How cool is that?
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