October 20, 2010

Foursquare used to raise money in billboard campaign

Adco.jpeg “What does it take to help save the endangered pika? About 20 seconds,” read ads from Earthjustice, a nonprofit environmental law firm, that line San Francisco transit stations and feature the cute rabbitlike American pika in its Sierra Nevada mountain redoubt. “Check in now at Foursquare at ‘Earthjustice ad.’ Every time you check in, an Earthjustice donor will donate $10 to protect endangered species.” The New York Times reports.

quotemarksright.jpgThe Earthjustice campaign appears to be among the first to let people check in at a physical billboard, a tactic that has proved successful for the firm and could be attractive to other advertisers, according to industry analysts and Foursquare executives.quotesmarksleft.jpg

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emily | 8:45 AM | Foursquare | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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