Foursquare used to raise money in billboard campaign

�What does it take to help save the endangered pika? About 20 seconds,� read ads from Earthjustice, a nonprofit environmental law firm, that line San Francisco transit stations and feature the cute rabbitlike American pika in its Sierra Nevada mountain redoubt. �Check in now at Foursquare at �Earthjustice ad.� Every time you check in, an Earthjustice donor will donate $10 to protect endangered species.� The New York Times reports.

The Earthjustice campaign appears to be among the first to let people check in at a physical billboard, a tactic that has proved successful for the firm and could be attractive to other advertisers, according to industry analysts and Foursquare executives.

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emily | 8:45 AM | Foursquare |
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