'Offlining’ campaign promotes Yom Kippur ‘no-device’ day

Two US marketers ave started an ad campaign calling for Yom Kippur to be a “No-Device Day” for people of all faiths. The Jerusalem Post reports.

“You don’t have to be Jewish...to atone for your texts on Yom Kippur,” one ad reads, featuring a picture of shamed golfer Tiger Woods.

Another ad, accompanied by a picture of Mel Gibson, reads, “You don’t have to be Jewish to give up drunk dialing for Yom Kippur.”

Since starting their initiative in June, more than 10,000 people have signed the pledge on the Web site, http://offlining.com, to have 10 device-free dinners with their families.

Read full article.

emily | 8:37 AM | News, Buzz |
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