MTV partners with Foursquare

A clever use of Foursquare.

MTV is partnering with Foursquare to offer check-ins as part of its "GYT: Get Yourself Tested" campaign. Users can get badges by checking in to health clinics to get tested for sexually transmitted diseases.

The goal of the campaign, MTV has said, is to make STD testing as common as going to the dentist or getting a check-up. Users who unlock the GYT badge-it is Foursquare's first cause-related badge-will be eligible to win backstage passes and a trip to New York.

Read full press release.

emily | 8:24 AM | Foursquare |
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