August 26, 2010

Mobile Phone Designers Challenged to Keep up With Users

Mobile phone handset designers should look to social networking for inspiration to improve the management of communications on phones, says BulkSMS.com managing director, Dr Pieter Streicher. He maintains that many aspects of the mobile phone user interface haven't changed in ten years, especially contact management and SMS functionality.

Naomi Baron's 2009 study into mobile phone behaviour highlighted the "reachability conundrum" in consumers' attitudes to always being in touch. Reachability was one of the aspects of the mobile phone that users liked the most, and the least. People were finding it more difficult to separate their work life from leisure time. To help solve this, designers and manufacturers can learn from the way social networking platforms such as Twitter and Facebook allow users to manage their contacts, build lists and 'unfriend' or 'unfollow' people.

Read full press release.

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