Primetime Emmys adds SMS program to engage TV audience

The Primetime Emmy Awards has added mobile to its repertoire with a new SMS program that engages television audiences in the run-up to its 62nd annual ceremony on Sunday, Aug. 29. Mobile Marketer reports.

Up to and throughout the program’s TV broadcast, viewers can text the keyword “EMMYS” to the short code 888777 to receive text messages straight to their mobile phone.

A button on the Emmys.com homepage reads, “Get the latest on the Emmys sent to your mobile phone. Text EMMYS to 888777.”

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emily | 6:01 PM | SMS and Television |
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