Apple's iAd iPhone advertising platform claims $60m in pre-launch bookings

Deals for advertising on iPhone and iPod Touch apps represent almost half of forecast US mobile ad spending, Apple says, reports The Guardian.

The service – which will offer advertising inside mobile apps, initially on the iPhone and iPod Touch – promises to combine the emotion of TV advertising with the interactivity of internet advertising. Apple says the deals it has already secured represent almost half of the total forecasted mobile ad spend in the US for the second half of 2010.

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emily | 9:02 AM | Cell Phone Apps and Advertising |
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