Non-Profit Uses Foursquare to Raise Environmental Awareness

Spotted on Mashable, a poster that takes a critical look at the BP oil spill in the Gulf of Mexico.

That particular poster — as seen above — reads, “Use your cell phone to drill the oil industry.” For each Earthjustice ad checkin, a company donor with donate $10 to the cause in question — in this case, “unsafe oil drilling.”

The effort is specifically targeted at younger audiences who don’t typically respond to messages in advertisements. The hope is that by combining a compelling and relevant message with the Foursquare checkin donation, the younger demographic will be inspired to take an active interest in environmental causes.

Read full article.

emily | 4:37 PM | Foursquare, SMS Fund Raising and Charities, SMS Marketing & Advertising |
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