April 9, 2010
Apple to deliver advertising to iPhone apps with iAd
Apple revealed its plans to get more directly involved in the mobile advertising business. It announced a new service called iAd, which is built into the upcoming version 4.0 of the iPhone operating system. MobileBeat reports.
Chief executive Steve Jobs said iAd will allow advertisers to deliver an unprecedented combination of interactivity and emotion in iPhone ads, according to Gdgt’s liveblog. By “emotion,” he seems to mean the high-quality, media-driven experience that you might get with, say, an iPhone ad. He showed off a Nike ad with high resolution video as an example.
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Related: Steve Jobs: Here’s How Apple Will Beat Google At Mobile Advertising (mocoNews.net)
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