Scary Stephen King text message worth $175 in class action settlement

Some 60,000 cell-phone users who had signed up to receive “promotional messages” from Nextones.com in order to get a free ringtone got just such a text message on January 18, 2006 advertising a cell-phone-related Stephen King book.

This resulted in a class action that was thrown out on the grounds that plaintiffs had agreed to “terms and conditions” permitting such cell-phone advertising; moreover, the federal law prohibiting the use of an automatic telephone dialing system applied only to systems that dialed numbers randomly or sequentially, and the defendants were operating off of a list of opt-in telephone numbers.

Read full article in Overlawyered

Previously:

-- Stephen King Tries To Ring Up Book Sales

-- Woman bids $ 25'000 to name King character "CELL"

emily | 9:30 AM | SMS and Litterature |
The Permanent Link to this page is: http://www.textually.org/textually/archives/2010/03/025626.htm

Tweet