March 17, 2010

Scary Stephen King text message worth $175 in class action settlement

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quotemarksright.jpg Some 60,000 cell-phone users who had signed up to receive “promotional messages” from Nextones.com in order to get a free ringtone got just such a text message on January 18, 2006 advertising a cell-phone-related Stephen King book.

This resulted in a class action that was thrown out on the grounds that plaintiffs had agreed to “terms and conditions” permitting such cell-phone advertising; moreover, the federal law prohibiting the use of an automatic telephone dialing system applied only to systems that dialed numbers randomly or sequentially, and the defendants were operating off of a list of opt-in telephone numbers.quotesmarksleft.jpg

Read full article in Overlawyered

Previously:

-- Stephen King Tries To Ring Up Book Sales

-- Woman bids $ 25'000 to name King character "CELL"

emily | 9:30 AM | SMS and Litterature | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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