January 19, 2010
Versace to launch cell phone
Versace and ModeLabs Group announce an exclusive worldwide joint licence agreement for the design; manufacture and distribution of Versace’s first-ever range of luxury mobile phones, which will be made available through Versace’s network of flagship stores and exclusive retail partners.
The new Versace range will be to the world of mobile phones what Versace’s line of Atelier Haute Couture creations are to the fashion world.
The commercial launch of the first Versace luxury mobile phone is scheduled for Spring 2010. It will be premiered for select Versace clients at an invitation-only, private showing that will be held during the Parisian Haute Couture week in January 2010.
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