December 18, 2009

Advertising on iPhone may be changing, but it's not pretty

One company claims that there's a significantly higher ad clickthrough rate on the iPhone compared to traditional Web advertising. Those results seem to go against a previous study on the topic, though. [via arstechnica]

quotemarksright.jpgSan Francisco-based mobile advertising company Greystripe says that it sees 10 to 20 percent higher clickthrough rates (CTR) on the iPhone than with traditional Web advertising.

... This news is practically the opposite of results from a study we wrote about in September. That study, by Chitika, claimed iPhone users were the worst of all mobile users at handing out the clicks at an abysmal 0.3 percent rate.quotesmarksleft.jpg

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